Candidates can only be in one place at one time, but their logos can be anywhere.
The carefully-crafted designs represent a candidate’s brand, attempting to capture a multi-million dollar campaign in a symbol simple enough to fit on a button.
“Logos are that first handshake with a voter,” said Ty Fujimura, a graphic designer who blogs about design, including political art. “They provide an initial touch point, so they should express exactly what the candidate wants to be seen as, whether that’s reliable, loyal, honest or perhaps ‘maverick.’”
But how do campaigns come up with these designs?